Our journey began with a heartfelt desire to create not just products but an ecosystem that parents can trust, where the goodness of nature meets the highest standards of quality and safety.

Yellow Naturals envisions to embrace the spirit of childhood with the harmonious blend of nature's goodness, dermatologist-approved formulations, eco-friendly stewardship and a heart-warming brand experience.

Clean and Consious

Welcome to the Clean Life

-Pooja Dugar

Founder

We make clean, sustainable, well-designed products that work. Since day one the objective has been to create a diverse, inclusive, and ethical business built on principles of trust, sustainability, openness, and a strong sense of mission in everything we do.


Yellow Naturals is more than just a brand; it's a promise to parents and a legacy of gentle, natural care for generations to come.

THE YELLOW STANDARDS - CARE & PEACE OF MIND

Meaningful transperancy and thoughtful design. One product at a time, we aim to transform kids world.

Yellow Naturals was established with the straightforward goal of developing safe, useful products for both your family and ours. The Yellow standard is the means by which we carry out that purpose. We use it as our set of guiding principles and as a means of putting our values into practice when it comes to innovation and development.

This Standard defines the way we move forward with all new products we introduce from here on out. And it will continue to evolve — because our job of making better products is never done.

  • OUR PHILOSOPHY

    We love our kids. We love your kids too. We believe that every child deserves the utmost care and attention, which is why we meticulously select and blend only the finest ingredients from nature. Our commitment to your child's health and happiness is unwavering. We believe in harnessing the po...

  • WE WON’T COMPROMISE PERFORMANCE

    We believe that products should not only be safe but also effective. Our formulations are carefully designed to deliver results, ensuring that your children's hair and skin receive the best care possible. We rigorously test and refine each product to ensure that it meets the highest standards ...

  • WE ARE THINKING IN THE PRESENT & FUTURE TENSE

    We believe that caring for your child's hair and skin today sets the foundation for their well-being tomorrow. This dual perspective guides every aspect of our brand. In the present, we meticulously craft our products using natural, gentle ingredients to provide the best care for your kids tod...

  • KNOWLEDGE IS POWER

    Our philosophy is rooted in the idea that informed parents make the best choices for their little ones. We are dedicated to providing not only high-quality products but also valuable information and guidance. We empower parents with the knowledge they need to make informed decisions about thei...

HOW WE FULFILL OUR VISION

YELLOW STANDARD IN ACTION

  • STEP 1 - INGREDIENT AND MATERIAL ASSESSMENT

    We believe that what goes into our products matters just as much as what stays out. Every ingredient we select undergoes thorough scrutiny for safety, quality, and effectiveness. We prioritize natural and gentle materials, steering clear of harsh chemicals and toxins. Our team of experts caref...

  • STEP 2 - TESTING AND VALIDATION

    We go above and beyond to ensure that every product we develop lives up to our rigorous standards of safety, efficacy and integrity. We understand that you want only the best for your little ones, and so do we. Before any of our products reach your family, they undergo extensive testing to ens...

  • STEP 3 - PRODUCTION

    Our production facilities are equipped with cutting-edge technology and operated by a team of skilled experts who share our dedication to excellence. Every product we create undergoes a thorough quality assurance process, from ingredient selection to final packaging. We meticulously monitor an...

  • STEP 4 - PACKAGING

    Our commitment to excellence extends to our packaging. We understand that the first impression matters, and we want the experience of using Yellow Naturals to be delightful from start to finish. Our packaging is not only aesthetically pleasing but also functional and environmentally conscious....

  • STEP 5 - LABEL TRANSPARENCY

    At Yellow Naturals, we believe that transparency is the cornerstone of trust. That's why we're committed to label transparency. Our product labels are clear, informative, and easy to understand. We list every ingredient, ensuring that you can make informed choices for your child's care.
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Yellow Naturals is all about nourishing childhood naturally. We're here to say "Hello!" to a world that often lacks relevant options for kids. Children are not babies, and they're not adults. With changing and developing skin types in kids, parents are concerned about harmful chemicals, there's a vacuum in the market. In response to all of these and to provide thoughtful care for growing munchkins, Yellow Naturals steps in.

We're on a mission to empower kids to play, sweat, and express themselves freely. We offer products that are not only relevant but also safe, so children can embrace their uniqueness and enjoy their precious childhood to the fullest.

  • 50% PCR bottles

    We think out of the box when it comes to packaging. From recyclable paper to recyclable plastic. By 2026, our goal is to use 100% recyclable, reusable, or compostable packaging.

  • No Animal Testing

    3500+ ingredients and materials not on our list. Our labs, toxicologists, and partners work with the yellow standard to bring you safe and effective products you can trust. Natural-based, Yes. Petrochemicals, Never.

  • Certifiably Good

    Believe the hype. Our partners trust our products to meet high expectations for safety and sustainability.

  • Less Is More

    Looks don’t matter for us, product does. Hence we chose to go mono-carton free to leave less carbon foot prints on this planet. sustainable products with more options to reduce, reuse, and refill means less waste for you and the planet.

Giving Back

We've always thought little decisions can make a big difference. The Butterfly Effect, perhaps. Caring for kids at the heart of Yellow Naturals. That's why we're proud to give back by donating 1% of our profits to an NGO – Samarpan Foundation, dedicated to empowering children's hygiene and care. We believe that every child deserves a healthy and happy start in life, and your support helps make this possible. Together, we're not only providing the best care for your little ones but also extending that care to children in need. Join us in creating a brighter, healthier future for all kids.

About the NGO

Meet us, Samarpan Foundation!

Our journey of nurturing and uplifting children from marginalized communities began in 2007 with a small school of 40 children in an urban slum of Delhi. Just as a seed thrives when planted in fertile soil, we believe that it is every child's natural instinct to grow and flourish.

Our mission is simple: to shape the future of our world by working with children, fostering kindness, changing universal consciousness by opening minds and hearts, and spreading happiness. At the heart of our philosophy lies love, peace, happiness and kindness combined with unwavering commitment to turn these young souls into kinder beings.